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Design thinking + building with AI

Design what
you know.

Better apps begin with the people who use them.

Greg Chism

Assistant Professor of Practice · Director of Instructional Computing

University of Arizona · InfoSci

Collective · Salem swiftsAn illustrative model, not a recording.

Our aim / 30 seconds

Three things to take away

01 / NOTICE

See what users know.

Use lived experience and explicit reasons together.

02 / MAKE

Build one useful change.

Give AI a person, a task, and clear limits.

03 / TRY

Find out whether it helps.

Watch someone use it. Revise what gets in their way.

A polished screen is a starting point—not proof.

Example 1 / 3 minutes

A place you know

The route is recorded. The awkward crossing is lived.

Mētis / situated judgment
Epistēmē / systematic, reasoned knowledge

Quick comparison / Apple Maps
Walking options can avoid stairs, hills, or busy roads. What local knowledge still has no place to go?

Open Apple Maps ↗ · Walking controls ↗ · Availability varies.

Example 2 / 2 minutes

Why did you
press play?

A play is a signal. Sleep, friends, or taste is the context.

Spotify / Exclude a track or playlist from your taste profile.
Apple Music / Turn off Use Listening History, including through a Focus filter.

Spotify control ↗ · Apple Music control ↗

Both offer a say. Which fits the moment?

One vote / 2 minutes

Which app shall we work on?

One task. One small prototype. One test.

Selected: Collective

Collective / first encounter / 4 minutes

What did I
stop noticing?

I designed this from what I know.
Try it with fresh eyes.

  1. 01Find the evidence. Describe a visible change.
  2. 02What can’t you conclude?
  3. 03One strength. One hesitation.

Explore, pair up, or watch. Installation is optional.

Our brief / 3 minutes

What would better mean?

KeepOne strength.
ChangeOne observed difficulty.
Watch forTwo signs it helped.

Our working brief stays on this device. It is included only when you submit a sketch.

Two groups / 3 minutes

Two ways
to help

Sketch the next step.

  1. 01What should someone notice first?
  2. 02Where can their knowledge change the outcome?

One idea and why it might help.

A working sketch

Draw with a finger or pointer. Draft recovery is enabled on this device.

Prepared alternative / 3 minutes

A candidate
to question

Watch. Observe. Review.

What changed?

A local note. Room for uncertainty.

What did it miss?

Compare with your sketches.

Prepared before today. Still a hypothesis.

Settings → Experience switches between both versions. No research submissions.

Figma Make / 6 minutes / stop at minute 28

One change
with AI

Person + task
Who needs to do what?

Evidence + choice
What did we see?

Limits + test
What will we watch for?

One generation. One repair. Then test.

Open on your phone ↗

A volunteer test / 5 minutes

What happens
without coaching?

“Here’s your goal.
Show us what you would do.”
  1. 01Watch before explaining.
  2. 02“What were you expecting?”
  3. 03Check our two criteria.
Open on your phone ↗

Our revision / 2 minutes

What did the test change?

OBSERVATIONWe saw…A behavior.
DECISIONWe’ll change…A detail, for a reason.
NEXT TESTWe still wonder…What would challenge our explanation?

Sketch the revision. No second build session.

Takeaway / questions

What do users know
that we missed?

ExperienceHelps us notice.
Explicit reasonsHelp us question.
A prototypeGives us something to try.

AI helps us build. People help us find out whether it helps.

Keep exploring: Collective. Optional installation. Salem footage stays online.

Using this talk

Scroll down for each activity. The bottom arrows change slides. Menu opens the outline, apps, polls, and gallery. Close an app with × to return. Drawing and text remain on this device until you explicitly submit.

→ / Space / Page DownReveal next section, then next slide← / Page UpStep back a section, then previous slideShift + ← →Skip directly to the previous / next slideAShow all sections on this slideHome / EndFirst / last slideFFullscreenBBlank screen?Keyboard helpEscapeClose panel / restore screen

Desktop buttons and swipes reveal sections. On phones, all sections are visible and navigation moves between slides.

Presenter notes